Beyond Meat launches online store in China on e-commerce firm JD.com


Source: dealstreetasia.com dealstreetasia.com

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Beyond Meat said on Thursday it has launched an online store in China on ecommerce company JD.com , as the plant-based meat maker aims to boost sales in the world’s biggest meat market where consumer interest in meat alternatives is low. U.S.-based Beyond Meat said the JD.com store will initially help expand availability of its products in four major cities, including Beijing and Shanghai, and eventually in 300 cities across China. Its products are currently mainly available in China through its partnerships with Starbucks Corp, Yum China Holdings Inc and Alibaba Group Holding Ltd’s Freshippo markets. But expanding into the...