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Scroll through the highlights of PwC’s Global Entertainment & Media Outlook 2021-2025. India's entertainment & media industry is expected to reach over Rs 4 lakh crore by 2025, at 10.75 per cent CAGR. These figures come from PwC’s Global Entertainment & Media Outlook 2021-2025 , the 22nd annual analysis and forecast of E&M spending by the consumers and advertisers across 53 territories. Key findings for India in this year's Outlook include: TV advertising: It has continued to expand in 2020, despite COVID, reaching Rs 35,015 crore. India is the fourth-largest market globally after the US, China and Japan. Further expansion…
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