India’s Eu0026M industry expected to reach Rs 4,12,656 crores by 2025: PwC Report


Source: indiatimes.com indiatimes.com

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TV advertising has continued to expand in 2020, despite COVID, reaching Rs 35,015 crores.India’s Entertainment u0026amp; Media industry is expected to reach Rs 4,12,656 crores by 2025 at 10.75% CAGR, according to PwCu0027s Global Entertainment u0026amp; Media Outlook 2021-2025, the annual analysis and forecast of Eu0026amp;M spending by consumers and advertisers across 53 territories.Key findings for India in this year’s Outlook include:TV advertising: TV advertising has continued to expand in 2020, despite COVID, reaching Rs 35,015 crores. India is the fourth-largest market globally after the US, China and Japan. Further expansion at a 7.6% CAGR will take TV ad revenues...