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The report also stated that India is the fastest-growing internet advertising market in the world at a CAGR of 18.8% during 2020-2025 Despite recording a decline last year between April-July, TV advertising has continued to expand in 2020, touching Rs 35,015 crore making India the fourth-largest market globally after the US, China and Japan, according to PwC’s Global Entertainment & Media Outlook 2021-2025 report. Further, TV ad revenue is expected to rise by 7.6% CAGR to Rs 50,586 crore by 2025. Of this, multichannel advertising will account for nearly 92%. Online TV advertising will make modest inroads in the forecast...
