Insight E-commerce and wellness trends spark new opportunities in South Asia


Source: austrade.gov.au austrade.gov.au

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Insight - E-commerce and wellness trends spark new opportunities in South Asia India, Bangladesh and Sri Lanka have fast-evolving retail ecosystems and strong trade relationships with Australia. Even during COVID-19 lockdowns, these economies remain strong importers of Australian processed food and agricultural products. The Indian market, with 1.3 billion consumers, now features in the export strategies of many Australian FMCG companies, as they seek to diversify their export markets. This insight examines the surge of interest in Australian-made health and wellness goods, and how e-commerce platforms are transforming accessibility for Australian exporters. The health & wellness trend Since the onset...