Pat McGrath Cosmetics makes global travel retail debut with Duty Free Americas in Macau The Moodie Davitt Report The Moodie Davitt Report

News Snapshot:

CHINA (MACAU). Duty Free Americas (DFA) has become the first travel retailer in the world to launch Pat McGrath Cosmetics . The official launch was celebrated on 17 June at DFA’s flagship 11,500sq ft store in the Venetian Macau Resort Hotel. DFA described Pat McGrath* as one of the world’s most influential and sought-after makeup artists. In addition to developing luxury cosmetics, she has created many runways shows and breakthrough advertising campaigns. The launch further drives DFA’s strategy of pioneering strategic collaborations with global beauty and fragrance houses. The partnership between DFA and Pat McGrath will simultaneously increase the beauty...