News Snapshot:
WhatsApp Expenditure on advertising in the Asia-Pacific region last year dipped 4.3%, pulled back by the COVID-19 pandemic and its effect on business. A rebound is underway, at differing speeds across the vast area, but will see digital formats increase their preponderance at the expense of TV. According to a new study by consultancy Media Partners Asia , the ad market in Asia slipped in value to $188 billion. Television, the biggest loser, was down 15% to $43.3 billion. In mature markets such as Australia and Japan, dips in TV ad spend are expected to be permanent, with a return...
