Van Gogh Museum reaches out to its Chinese fan base through WeChat


Source: cntechpost.com cntechpost.com

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Phate Zhang May 17, 2021 WeChat is one of the most important channels for brands to reach their users, as it is the essential communication tool for almost every Chinese internet user. Now, the Van Gogh Museum in the Netherlands is also using this channel to reach out to its Chinese fan base. As International Museum's Day approaches on May 18, Tencent has announced a deepened partnership with the Van Gogh Museum to spread Van Gogh culture through the latter's newly launched Mini Program and video live stream. (Source: Tencent) The Van Gogh Museum in Amsterdam, the Netherlands, was built...