E-commerce platforms bring global brands closer to Chinese customers–China Economic Net

As the COVID-19 pandemic has accelerated the shift to online shopping and created a surge in cross-border e-commerce imports in China, e-commerce platforms are bringing global brands closer to the world’s most promising consumer market. On the first day of the China International Consumer Products Expo, Tmall Global, an online marketplace of Chinese e-commerce giant Alibaba Group, held four livestreaming sessions to promote products, each garnering more than 1 million viewers. At the four-day expo, which opened on Thursday in south China’s island province of Hainan, Tmall Global has showcased products of over 100 foreign brands, ranging from cosmetics, beauty…