News Snapshot:
By Shawn Lim - April 6, 2021 Alibaba is currently the largest digital ad seller in China, with its ad revenues accounting for more than 32% of the market in 2019. Together, tech giants Baidu, Alibaba and Tencent (BAT) occupy more than 60% of the total digital advertising market in China. The Drum finds out what will the future of media in China would look like without BAT. As China looks at reducing the size of Alibaba’s media properties after expressing surprise at how much reach Alibaba has gained through its media business , it could encourage the growth of...
