Adidas, Nike online sales plunge in China amid Xinjiang boycott The Edge Markets


Source: theedgemarkets.com theedgemarkets.com

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- A + A (May 6): Sales of sportswear giants Adidas AG and Nike Inc. plunged on China’s largest business-to-consumer e-commerce platform in April after consumers called for a boycott of international brands avoiding raw material from Xinjiang, reflecting the blow to businesses that cross Beijing’s political lines. Sales in the Adidas store on Alibaba Group Holding Ltd​​​​.’s Tmall tanked by 78% in April from a year ago, while Nike’s dropped by 59%, according to analysis done by Morningstar Inc. in a note released Wednesday. Tmall sales of Fast Retailing Co.’s clothing brand Uniqlo, which was also targeted by the...