Dior demand in China gives LVMH a US$10 billion COVID-proof boost – BNN Bloomberg


Source: bnnbloomberg.ca bnnbloomberg.ca

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If evidence were needed of how far China has moved beyond the pandemic, perhaps the strongest was the scene at Christian Dior’s fall fashion show earlier this week at an art museum in Shanghai. The 750 guests lined the catwalk to watch models strutting to disco tunes, one in a sequin jumpsuit, another in a bright pink dress, as Creative Director Maria Grazia Chiuri’s collection was live-streamed around the world. Those inside weren’t even wearing masks. Asia has been a lifeline for luxury companies like Dior parent LVMH, thanks to its quick exit from the strictest lockdowns that have bogged...