Bulgari CEO on buying jewellery online, LVMH’s Tiffany deal, Chinese consumers and the future of luxury


Source: scmp.com scmp.com

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At the height of the coronavirus pandemic last year, while much of the world’s population was stuck at home clad in cosy loungewear or trying out skincare routines in their bathrooms, the world’s rich were buying fine jewellery. You would think that indulging in diamonds amid one of the worst economic slowdowns in recent history may seem incongruous, even for wealthy individuals who have continued to do well thanks to a booming stock market. But both in China and the US – the world’s top luxury markets – jewellery has been one of the most resilient categories. “Jewellery is always...