Geely to take on Tesla with premium brand Zeekr as demand for electric cars soars in China


Source: scmp.com scmp.com

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Geely will make battery-powered cars under a new brand ‘Zeekr’, which will be based on the Sustainable Experience Architecture platform The premium brand will operate under a new EV entity named Lingling Technologies, based in Hefei, Anhui province, sources say Geely will make battery-powered cars under ‘Zeekr’, with the premium brand set to operate as part of a new entity named Lingling Technologies, based in Hefei. Zhejiang Geely Holding, one of China’s biggest carmakers and owner of Sweden’s Volvo Cars, plans to launch a premium electric vehicle brand with the aim of taking on market leader Tesla and tap the...