Sources: Tencent and ByteDance are testing a new tool called CAID, developed by the China Advertising Association, to bypass Apple's IDFA ad privacy changes (Financial Times)

How WSJ’s Project Boomerang, an effort to retain new readers and build habit, helped it attract a record audience during the pandemic — With a record audience during the pandemic, Project Boomerang focused on getting new and newly-engaged members coming back to The Wall Street Journal and making the most of their subscriptions. About Mediagazer: Mediagazer presents the day’s must-read media news on a single page. The media business is in tumult: from the production side to the distribution side, new technologies are upending the industry. Keeping up with these changes is time-consuming, as essential media coverage is scattered across…