News Snapshot:
South China Morning Post’s Digital Revenue Fell 25% After Leaving the Open Exchange The publisher is still on track to make up what it lost A quarter of South China Morning Post's digital revenue disappeared overnight in 2021. Getty Images By Lucinda Southern 57 mins ago It takes a strong stomach for a publisher to pull inventory out of the programmatic open marketplace, especially after an erratic year. But news publisher South China Morning Post (SCMP) is starting to see the benefits of its decision to take more control of its advertising . @Lucy28Southern Lucinda Southern is Adweek's media editor....
