News Snapshot:
Enliven offerings with social media for the Chinese market, luxury hotels urged Trends Enliven offerings with social media for the Chinese market, luxury hotels urged Author: Theodore Koumelis / Date: Thu, 02/25/2021 - 07:06 23 The first task is to understand what motivates Chinese consumers to purchase luxury products and services. Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market, according to a groundbreaking study co-authored by Mr Xinhai Mou , Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a...
