Bottega Veneta Shuts Down Social Media in Asia


Source: wwd.com wwd.com

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Bottega Veneta Salon 01 spring campaign Courtesy of Bottega Veneta LONDON — Bottega Veneta ’s disappearing act has moved to Asia, where the brand shut down its social media accounts on Feb. 24, with no explanation. It wiped its Weibo account — which had 270,000 followers — and other feeds two months after pulling out of all social media in Western markets. The company has repeatedly declined to comment on the strategy. Last week, Kering chairman and chief executive officer François-Henri Pinault indicated that Bottega’s move was not dissimilar to that of its stablemate Balenciaga , which since 2018 has...