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McDonald’s Bashed Online Over Introduction of Roujiamo, the “Chinese Burger” McDonald's has come under fire in China after its introduction of the classic Shaanxi snack Home > Daily Drip > McDonald’s Bashed Online Over Introduction of Roujiamo, the “Chinese Burger” McDonald's has come under fire in China after its introduction of the classic Shaanxi snack After KFC’s introduction of self-heating snail noodles late last year, the latest salvo in the unofficial localization space race between American fast food brands in China has come in the form of McDonald’s launching a version of classic Shaanxi snack the roujiamo . Given it’s...
