News Snapshot:
by Shawn Lim Digital ad revenue in China grew 23% in 2020 as marketers invested in short video, e-commerce and social media. The growth is remarkable given that the Covid-19 pandemic saw average media spend drop 15% between the first and third quarters of 2020. The expansion was revealed in R3’s latest China Media Inflation Trends report, which also found Chinese digital giants Baidu, Alibaba and Tencent increased their collective dominance of the market from 65% to 69% in 2020. “Digital has dominated all marketers’ media mix and will continue to do so in the new year.“ The most robust...
