E-commerce surges in Southeast Asia


Source: chinadaily.com.cn chinadaily.com.cn

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Leading international online marketplace Lazada made the most of the Singles Day shopping extravaganza this month, cashing in on the e-commerce boom in Southeast Asia during the pandemic. This year, the annual Nov 11 buying bonanza came with the e-commerce industry in the region enjoying rapid growth as the contagion and related lockdowns accelerated the digital shift in consumption. This is in sharp contrast to many other industries, which are reeling from the unprecedented economic pressure caused by COVID-19. Jessica Liu, co-president and regional head of commercial at Lazada Group, said that in the second quarter of this year, orders...