Lancôme Travel Retail Asia Pacific partners with CDFG for Hainan omni experience


Source: dfnionline.com dfnionline.com

Key Topics in this News Article:

News Snapshot:

The Aurora Light Journey will feature the new Clarifique Dual Essence Lancôme Travel Retail Asia Pacific has teamed up with China Duty Free Group (CDFG) to launch an immersive, omnichannel activations in Hainan. The Aurora Light Journey experience will begin with a pop-up the Sanya Haitang Bay Duty Free Mall and continue with phygital takeovers at Haikou’s Mova Downtown Shopping Mall and Haikou Meilan International Airport . The campaign started on 17 November and will run until 29 November on major online and offline channels across Hainan. The Sanya Haitang Bay Duty Free Mall pop-up includes a three-dimensional Clarifique experience,...