Multiple Investments of Hong Kong-Listed Yeahka in Advertising Business May Become Next Growth Driver

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Multiple Investments of Hong Kong-Listed Yeahka in Advertising Business May Become Next Growth Driver Payment-based technology platform Yeahka (09923.HK) (“the Group”) announced on 9 November that it agreed to acquire a 42.5% equity interest in Beijing Chunagxinzhong Technology Co., Ltd. (“Chuangxinzhong”). This transaction is Yeahka’s second external investment after the Group became a cornerstone investor in the listing of Joy Spreader (6988.HK) earlier this year. It is not difficult to see what Chuangxinzhong and Joy Spreader share in common: Both are service providers of performance-based advertising. The former is a primary/secondary agency for Tencent Social Advertising and a secondary agency...