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Bride of the Times However, the industry will be drastically transformed by 2030, she continued, and luxury companies “will need to think boldly to rewrite the rules of the game.†Levato contended that “we will not talk about luxury industry anymore, but of the market for insurgent cultural and creative excellence. In this new enlarged space, the winning brands will be those that build on their existing excellence while reimagining the future with an insurgent mindset.†The pandemic accelerated several dynamics including that of online shopping for luxury goods, which doubled its share of the market to 23 percent in...
