News Snapshot:
With more than 50 speakers and 35 events over five days, the BUZZ Expo China Summit offered a comprehensive view of Chinese tourism in 2020 and looked ahead to the post-COVID travel era. Here are seven takeaways about Chinese travel trends, destination marketing, and the return of outbound tourism; Take advantage of the downtime This year has been a washout for global tourism, but there remain opportunities to refresh marketing strategies. “We took this chance to experiment and introduce different sights in Poland to see how the market would react,†said Zuzanna Gutkowska, Acting Director at the Polish National Tourist...
