Rejuvenation of Chinese brands boosts popularity among young consumers – People's Daily Online

( People’s Daily Online ) 13:38, October 27, 2020 Chinaࢀ™s home-grown brands incorporating Chinese traditional style and culture have become increasingly popular among young consumers, as these brands are not only known for their high-cost performance, but have become a leader in quality and trend. Models present creations by China’s sportswear brand Li Ning at New York Fashion Week. (Photo/Xinhua) The countryࢀ™s fast-fashion brand Peacebird launched its collection with Disneyࢀ™s established film Mulan, blending new elements with a modern take on traditional Chinese fashion, which quickly went viral. In the past, the brand has frequently collaborated with established brands, such…