Tencent Shenzhen releases touching film to celebrate annual charity project The 99 Giving Day


Source: campaignbriefasia.com campaignbriefasia.com

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The 99 Giving Day is an annual charity project founded by Tencent and celebrated on September 9th every year. This year, Tencent created this film to promote the idea that “we could do a good deed with one yuan”. This campaign uses the left-behind children as the way-in and tells a touching story of a pair of brothers who wish to buy a new phone to talk to their mother working aboard. An incident occurred right before they make the purchase, but the phone vendor reaches out to help. The video tells the audience that a good deed could be...