Chinese brands shine despite COVID pain


Source: chinadaily.com.cn chinadaily.com.cn

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The value of some brands has grown in importance despite uncertainties and global economic turbulence created by the COVID-19 pandemic, according to a research report on the 10-year performance of Chinese brands. For the 10th edition of the annual ranking dubbed BrandZ, media agencies WPP and Kantar picked China's 100 most valuable brands that bucked the exceptional growth pressure and still gained 12 percent in value. The Top 100 brands increased their worth by $106.8 billion to reach $996.4 billion, demonstrating the resilience of strong brands and their ability to build and sustain value against all odds, said Doreen Wang,...