ByteDance apps Toutiao, Douyin engage Chinese consumers longer than Tencentࢀ™s WeChat, survey says


Source: scmp.com scmp.com
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Users of news aggregator Toutiao spent an average of 73.4 minutes on the app every day, while those on Douyin spent a daily average of 72.9 minutes Super app WeChat, known as Weixin on the mainland, engaged its users by a daily average of 60.6 minutes TikTok owner ByteDance is engaging Chinese consumers longer every day through popular apps Toutiao and Douyin, compared with rival Tencentࢀ™s ubiquitous WeChat. TikTok owner ByteDance is engaging Chinaࢀ™s consumers longer through its popular apps Douyin and Jinri Toutiao, compared with rival Tencent Holdings ࢀ™ multipurpose social media platform WeChat , according to a new…