Durex Fined $120,000 for Inappropriate Advertisements on Chinese Social Media


Source: pandaily.com pandaily.com

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Chinese government authorities in Shanghai imposed a fine against the international condom brand Durex over its inappropriate ad in 2019 for 810,000 yuan ($120,620). Chinese media Jiemian reported that the Shanghai Municipal Administration for Market Regulation made the decision in July 2020, but the news did not receive public attention until October 2020. The advertisement concerned was a joint marketing campaign with two other Chinese brands HeyTea and Taopiaopiao. Social media posts were featured on April 19, 2019, and contained sexually explicit language such as “not missing one drop and getting into that secret corner.” Those Weibo posts quickly received...