Campaign Spotlight: Grey Group Hong Kong creates branding and communications for Hong Kong Tourism Boardࢀ™s first-ever domestic tourism campaign ࢀœHello Hong Kong ࢀ" Holiday at Homeࢀ

Print Advertisement HONG KONGࢀ" As the tourism and hospitality industry continues to weather the effects on a global scale, Grey Group Hong Kong (Grey HK) worked with Hong Kong Tourism Board (HKTB) to launch a new and ongoing initiative to inform and encourage the local populationࢀ™s curiosity about its home city: ࢀœHello Hong Kong ࢀ" Holiday at Homeࢀ. The campaign focuses on bringing the cityࢀ™s lesser-known treasures to light and reigniting peopleࢀ™s curiosity to explore ࢀ˜homeࢀ™. Aiming for ࢀ˜Hongkongersࢀ™ to discover the hidden gems of their home city, and rediscover everyday joys with a tourist-lens along with friends and family,…