emma mattress: Emma Mattress to invest €100 million in the Indian and Asia-Pacific markets


Source: indiatimes.com indiatimes.com

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Mumbai: German mattress brand Emma said it is considering investing €100 million in the Indian and Asia-Pacific markets to cash in on the rising demand for bed-in-a-box products. Since its launch in India about two years ago, Emma's India business have risen sharply, with a two-fold jump just in sales last quarter. “We see India as our next frontier,” says Dennis Schmoltzi, chief executive officer of Emma Mattress . “India is fertile ground for our Emma brand. It is clear by the significant growth that Emma Sleep has experienced since launch that Indians are seeking a more affordable way of...