Grey Hong Kong creates Hong Kong Tourism Boardࢀ™s first-ever domestic tourism campaign for holidays at home

Domestic spending in Hong Kong started slowing down in mid-2019 with citizens then grounded even more when COVID-19 hit. The tourism and hospitality industry continues to weather the effects of the pandemic today which brought together Grey Group Hong Kong and the Hong Kong Tourism Board to launch ࢀœHello Hong Kong ࢀ" Holiday at Homeࢀ, a new and ongoing initiative to inform and encourage the local populationࢀ™s curiosity about its home city. Grey Group recently were appoined on another 3 year retainer from HKTB. The campaign focuses on bringing the cityࢀ™s lesser-known treasures to light and reigniting peopleࢀ™s curiosity to…