News Snapshot:
Hakuhodo Institute of Life and Living Shanghai Chief Researcher Tetsuo Yamada explains the attitudes and behavior of sei-katsu-sha (holistic consumers) in a China that has gradually restarted economic activities since March, leading the world into the post–COVID-19 period. Beginning with the unprecedented lockdown of Wuhan on January 23, strict restrictions on life and economic activities were implemented across China, leaving Chinese sei-katsu-sha (people that live lives that include behaviors and feelings rooted in latent desires and values toward products, purchasing and every aspect of their lifestyles) with no choice but to wait things out at home. Thanks to this, most...
