GUSHCLOUD RELEASES WHITEPAPER ON THE EFFECTS OF COVID-19 ON INFLUENCER MARKETING IN SOUTHEAST-ASIA

News Snapshot:

Global digital talent and marketing group Gushcloud International (“Gushcloud”) has released a whitepaper detailing the effects of the COVID-19 pandemic on influencer marketing in Southeast Asia. Titled “The New Normal: How COVID-19 has Changed the Fundamentals of Influencer Marketing in Southeast Asia”, the whitepaper is available for public access on the Gushcloud website. The ongoing COVID-19 pandemic first hit the Southeast Asian region in January, and has since impacted the countries hard. The economic impact of the pandemic is expected to be on par with the 1997-98 Asian Financial Crisis, or even greater. The IMF projects ASEAN-5 (Indonesia, Malaysia, Philippines,...