Starbucks Enables Online Ordering In China Via Alibaba Platforms


Source: pymnts.com pymnts.com

Key Topics in this News Article:

News Snapshot:

Print Starbucks ’ customers in China now have more ways to order drinks. The Seattle-based coffee chain’s offerings are now available on multiple platforms run by Alibaba Group Holding Ltd. , the global technology company specializing in eCommerce, Reuters reported . “Starbucks Now,” a Starbucks app feature that allows customers to order from their mobile phone and pick it up in-store, will now be available on four Alibaba platforms, including local services such as the Koubei app and Alipay, the digital payment app. “The extended service enables Starbucks to engage with more Chinese consumers through multiple channels that tap into...