Tencent’s King Pro League Partners With Chinese E-Commerce Company Jing Dong


Source: esportsobserver.com esportsobserver.com

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Chinese e-commerce company Jing Dong announced that its retail platform Jing Dong Retail has become the exclusive e-commerce partner of China’s top Honor of Kings competition, the King Pro League (KPL), as well as the $4.6M USD Honor of Kings World Champion Cup. Financial terms of the deal were not disclosed. Tencent and Jing Dong hosted an online signing ceremony July 15 announcing the deal. President of KPL Union Yijia Zhang and Jingping Shao, vice president of Jing Dong Group, represented their respective companies at the ceremony. In China’s esports industry, Jing Dong has made achievements in League of Legends...