Facebook, Instagram sees huge surge in user engagements after ban on Chinese apps in India: Kantar

Due to the Covid-19 outbreak, several governments imposed lockdown across the world in March 2020. People were to asked to self-isolate at home. Adults and kids were forced to work and learn online, respectively. With no chance of physically moving around outside to socialise, people, for want of entertainment and distraction from the pandemic, moved on to social media websites and Over-The-Top (OTT) apps to watch movies, TV shows and other stuff. Here in India, short video sharing platforms such as TikTok, Helo, Likee, Kwai and Bigo Live and others had several crores of followers. But, In late June 2020,…